Got a bricks-and-mortar location in addition to your online business?
Several services can help new customers find you.
Here are 2 examples:
Google My Business. This free service helps small businesses increase their online presence across Google Search, Maps, and Google+. A Yellow Pages-type of service, it reports that 1 in 5 Google searches is location related. You can use keywords, images, and videos, and encourage user reviews to raise your visibility.
Yelp. Yelp is a review site and app that publishes crowdsourced reviews about local businesses. The service is essentially “word of mouth” marketing online. It does require regular monitoring, however. You’ll need to address negative reviews promptly and connect with customers who provide raves. You can also set up your own business page on Yelp.
