Building relationships with customers through social channels such as Facebook and Twitter can help you grow your brand and generate sales – especially through referrals. However, if you decide to use social platforms as part of your marketing strategy, be prepared for significant hands-on effort.
To gain followers, you may need to update your content regularly. If a customer reaches out to you, a best practice is to respond promptly – otherwise, you risk damaging your business’s reputation.
It’s important to do your homework before jumping into the social sphere. These resources2 can help:
Facebook provides a Marketing on Facebook page with a step-by-step, general overview of how to use the social networking site to help your business grow or meet other specific business goals.
The Twitter for Business site lets you explore curated content based on specific business goals, from creating or managing a Twitter presence to finding leads on Twitter.
